Yuko system Permanent Hair Straightening by Master Chemical Specialist, Drew Groh

Drew is a Hair Straightening Specialist with thousands of successful straightenings under his belt and uses Yuko System, exclusively, for Permanent Hair Straightening.
He has permanent residency at Hampton Salon, Newport Beach, CA.

Japanese Hair Straightening by Yuko System Newport Beach

Words of Japanese Hair Straightening, Spoken by Drew

"I've been doing Japanese Hair Straightening, by Yuko System, since April of 2002 and because I got in the Yuko game so early on I was but one of a few stylists in Orange County and Newport Beach who knew how to do it. On my first day back from training , at the Yuko Salon in Beverly Hills, I did two of them back to back, on sisters, and that kicked off for me what would soon consume my career. Then, due to a well placed advertisement in Orange Coast Magazine, and subsequently the covering of this new procedure by The LA Times and Orange County Register my phone almost literally blew up and so I was doing two, and sometimes three, of them a day, five days a week. I continued at that pace racking up totals of over 500 procedures, annually. After 10 years that put me well over FIVE THOUSAND procedures!!

I began my career as a color specialist in 1995, but 2002 changed things for me and contrary to my initial career plans, to be a colorist, I became a Hair Straightening Specialist and I continue to be one today. Yuko System Hair Straightening is absolutely my thing and I do it with precision and with the respect such a procedure deserves. "Repetition is the mother of skill", and after so many thousands of procedures under my belt there's just no way I can't be good at it. Of course I'm putting myself on the Hair Straightening pedestal, but I've earned it through years of experience and sheer numbers".

If you want to get your hair Yuko'd, I'm the guy to see, no question!!

Photos of Interest

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Drew and Miss. Yuko

This photo of Drew was taken at the Yuko Academy after an advanced Japanese Hair Straightening class, 2004

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Drew Over the Years

Drew in 1997 and again in 2010.

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Straightening in Action

During step 2, a comprehensive ironing procedure locks-in the new shape of your hair.

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Hair Straightening Educator

Drew teaching stylists to straighten hair, Salon Gregories, Newport Beach, CA


Features and Benefits of Japanese Hair Straightening

  • The results are permanent and do not wash away, like with Brazilian treatments. (You will need to retouch the new growth bewtween 6 & 8 Months)
  • Yuko System is completely non-toxic.
  • Removes up to 100% of unwanted volume, wave and frizz, permanently.
  • Significantly reduces styling times.
  • Is water and humidity proof. You'll never have air-dried straighter in your life!
  • Has no long-term mandatory home-care or need for expensive products at home.
  • Can be done in just a few short hours, about twice a year.
  • Is safe for use over other chemical treatments, including color and keratin treatments.

About Yuko System, Japanese Hair Straightening

YUKO Hair Straightening is the internationally patented system recognized worldwide as “Japanese Hair Straightening” or “Thermal Reconditioning”. YUKO, together with Phiten, developed the specialized process that has proven itself as the envy of the hair industry. Each step of the procedure is specifically tailored to recondition, protect and maintain the health of the hair. Wavy, curly, kinky or unmanageable hair is left luxuriously straight with a lustrous shine.

YUKO Hair Straightening is the original system that revolutionized hair straightening over 15 years ago and retains patent approval in the United States, United Kingdom, Japan and several other countries around the world.

What exactly is Japanese Hair Straightening? a.k.a. Thermal Reconditioning

Japanese Permanent Hair Straightening is known as such because its country of origin is Japan and it actually does make curly Hair straight. Created by Yuko Yamashita in the early 90's, The Yuko System Permanent Hair Straightening System was awarded a Japanese patent in 1996. Following that, Yuko System Hair Straightening made it's debut in the United States in 1999 after it was awarded a United States patent.

This patented Permanent Hair Straightening system is extremely safe for all Hair types when it is performed by a qualified Permanent Hair Straightening technician, like Master Chemical Specialist Drew Groh. In about three and a half hours Drew, along with Yuko System, can turn your Hair from curly and unruly into straight and manageable. Most Permanent Hair Straightening clients cut their Hair Styling time down to well below half and enjoy the freedom of Hair that won't frizz up in humid and moist climate. And yes, Yuko System Permanent Hair Straightening is actually permanent! The greater majority of clients will not see any of their original curl re-appear in the treated Hair. Check out our Hair Straightening FAQ page for more information on how this system is actually permanent.

Fourteen Years Later. Bragging Rights!

2016 and Drew is still one of the most respected Permanent Hair Straightening technicians in the country. He is not only highly respected by his clients, but by Yuko System as well as Yuko Yamashita. During the past Fourteen years Drew has conservatively performed well over 6000 Japanese Permanent Hair Straightening's and has earned the privilege of helping Yuko System, on more than one occasion, test and report on new Hair Straightening chemicals and Hair Straightening home care products. As an additional privilege Drew has attended countless numbers of additional, advanced Permanent Hair Straightening classes, two of which were taught to Drew personally by Miss. Yuko herself.

Drew stays in contact with Yuko System on a regular basis, ensuring that he always has the most up to date information regarding this patented beauty wonder! It is safe to say that with such an impressive level of experience and education, Drew's expertise in Permanent Hair Straightening is second to none.


Hair Straightening Before and After Photos

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Japanese Hair Straightening

Ashley, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Monica, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Danea, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Arlene, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Karen, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Jennifer, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Janet, before and after with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Roxy, before and after. Straight WET hair can't be faked. Drew Can even conquer the toughtest ethnic hair.

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Japanese Hair Straightening

Roxy, before and after. Straight and WET again with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Christine, before and after showing WET hair, with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Shannon, before and after from behind, with Yuko System Japanese Hair Straightening.

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Japanese Hair Straightening

Shannon, before and after from the front, with Yuko System Japanese Hair Straightening.

Send Drew a message

Ways to reach Drew